5 Best Practice for Programmatic.
Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. According to ComScore this year 73.9% of US Car Shoppers are slated to make research on mobile devices.
That percentage is expected to rise in years to come. As more consumers adapt to the new paradigm, companies who can adapt quickly to the shift will be ahead of the curve.
If you’re looking to acquire or retain customers on mobile in 2018, look no further than – one of the fastest-growing social channels available to advertisers.
According to Formisimo, the average rate of site abandonment in 2017 was 68%. This means that means that nearly seven out of ten potential customers get close to completing a contact form , then walk away.
Retargeting options like Dynamic Product Ads (DPAs), Facebook Exchange and Website Custom Audiences help car dealers do more than win back straying customers. Ad retargeting can also fuel discovery of similar products, cross-sell complimentary products or increase purchase frequency among your top customers.
Because social media platforms are such a highly visual medium, constant creative iteration is key to strong ad performance. On frequently visited channels like Facebook and Instagram, audiences will quickly get bored with your ads if they feature the same creative and copy every time.
A creative refresh is not only necessary to shake up your ads; it will also help you discover which elements drive conversions – and therefore, revenue. For fresh ideas, check out our
For many industries, digital advertising has shifted from primarily brand-oriented campaigns to more direct response efforts. In response, many advertisers are leveraging predictive lifetime value (PLTV), which intelligently adjusts campaigns to reach customers who will generate the most value.
Because it’s rooted in optimizing for downstream behavior like purchases or app downloads, PLTV provides digital marketers with the ability to focus ad spend on revenue and future success.
Video advertising is a rising star in the world of programmatic. While video ads were once considered primarily a brand-focused tactic, direct response advertisers are embracing the format – and achieving impressive returns.
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