Why do you need a Mobile Friendly Website?


  Google will be unveiling a new algorithm for browsing its search-engine with a mobile device (cellphone, tablet, etc.). The revised formula will promote websites that are deemed “mobile-friendly,” in terms of mobile viewing and interaction, while equally concealing non-mobile-friendly sites. “When it comes to search on mobile devices, users should get the most relevant

Top 10 reasons why Internet Marketing is so important to the success of businesses:


Local Sales Direct.com  top 10 reasons why Internet Marketing is so important to the success of businesses:   1. Online Branding The primary reason for beginning an Internet Marketing campaign is to increase product awareness. As they are browsing the web or performing internet searches, consumers may come across the business name or logo and

SEO Consulting


SEO Consulting If you’re interested in getting an expert search engine optimization consultant to assist you in developing and growing your business, We offer services that can help you. Depending on what level of service you need there are different packages for you to choose from. These services are high level consulting services that will

Hispanics Top Social Media Usage.


The number of social networking site users continues to grow & Hispanics Top the Usage! As of October 2013, almost three quarters (72%) of online U.S. adults use social networking sites, up from 67% in late 2012. When we first started asking about social networking sites in February 2005, just 8% of online adults said

Facebook New Graph Search. The end of traditional global search?


Facebook New Graph Search. The end of traditional global search?   When people search on the new Facebook Graph Search your results are relevant to the liking or shared by your friends, family and neighbors. This brilliant way of bring up your brand to the top of the search is going to take marketers by

Why The Mobile Web?


  It can be a challenge convincing clients to add new strategies to their existing Web presence. In a perfect world, a client would simply say, “You’re the expert. You know what’s best. Do whatever needs to be done to make it happen!” But, unfortunately, it just doesn’t work like that. Granted, we shouldn’t expect

Local Sales Direct, Digital Scientific Method


Local Sales Direct, Principle 1: Characterizations Characterizations are “observations, definitions and measurements” of the subject. Think of these as your baseline performance statistics. What’s the CTR and conversion rate? What’s the current hero image? By truly understanding your starting point, we form the basis of measuring the effects of change on the program. Many times

Choosing the Right Analytcis Systems


Laying the Groundwork – Choosing the Right Analytcis Systems  In order to understand the impact your SEO efforts have on your business, you first need to make sure you are collecting the right data and attributing it to the right sources.  This is why it’s important to use visitor intelligence to analyze your SEO performance

The Social Media Growing Pains


Social media had its share of growing pains. Large brands and corporations took to social media in force to try to find footing in this expanding medium. Some brands found success, while others found peril and new PR nightmares. Many shows have already begun to integrate social TV, either through polling or integrating social elements

Email Marketing


Different types of email formats have different goals and advantages. Whether you are just starting with email marketing or you have some experience Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel? What about email digests? These are all valid questions that you should consider