Hispanics Top Social Media Usage.


The number of social networking site users continues to grow & Hispanics Top the Usage! As of October 2013, almost three quarters (72%) of online U.S. adults use social networking sites, up from 67% in late 2012. When we first started asking about social networking sites in February 2005, just 8% of online adults said

Facebook New Graph Search. The end of traditional global search?


Facebook New Graph Search. The end of traditional global search?   When people search on the new Facebook Graph Search your results are relevant to the liking or shared by your friends, family and neighbors. This brilliant way of bring up your brand to the top of the search is going to take marketers by

Local Sales Direct, Digital Scientific Method


Local Sales Direct, Principle 1: Characterizations Characterizations are “observations, definitions and measurements” of the subject. Think of these as your baseline performance statistics. What’s the CTR and conversion rate? What’s the current hero image? By truly understanding your starting point, we form the basis of measuring the effects of change on the program. Many times

Choosing the Right Analytcis Systems


Laying the Groundwork – Choosing the Right Analytcis Systems  In order to understand the impact your SEO efforts have on your business, you first need to make sure you are collecting the right data and attributing it to the right sources.  This is why it’s important to use visitor intelligence to analyze your SEO performance

Email Marketing


Different types of email formats have different goals and advantages. Whether you are just starting with email marketing or you have some experience Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel? What about email digests? These are all valid questions that you should consider

Want to Reach Hispanics? Try Video


Hispanic are online! Hispanic today spend more time online , According to  a recent report by Google   found that, while Hispanics are online less than non-Hispanics, Hispanic Internet users consume a much higher volume of online video than their non-Hispanic counterparts. The study found that 64% of Hispanic Internet users visited a video site in the