Hispanic Search Engine Marketing
Hispanic Search Engine Marketing.
The Hispanic population in the U.S. is growing at three times the rate of the overall population. A number like that is a marketer’s dream.
At Denny’s, one out of every five guests that walk through their doors is Hispanic. “We have long recognized how important it is to reach this group through some very specific marketing initiatives” says Denny’s spokes person, “in fact, today we went live with our first national online marketing campaign targeting the Hispanic consumer to support our limited time offer for our recently launched Sizzlin’ Skillets”.
We would encourage all marketers, and in particular those of consumer brands, to consider the dollars that the Hispanic community spends every year and determine a strategy to make sure you are effectively engaging with this growing population in their own language. By 2050, the U.S. census estimate projects the Hispanic population will more than double its size today, surpassing the 100 million mark. Now that’s a number I’ll certainly be paying attention to.
Google estimates that more than 45 percent of the searches done in the US are done in Spanish and that more than 25 percent of the Iphone purchases last year were done by Hispanics.
With more than 25 years of experience in Hispanic marketing, Local Sales Direct will help you reach Hispanics in their own language.
Call us today for an appointment.