Hispanic Marketing

hispanic-family-readingHispanic population in the U.S. has now grown to 42 million. Being it the most demanding consumer generation of adults 18-49, they represent $800 billion in annual spending. A recent study conducted by Scarborough Research looked at downloading habits of Hispanic internet users across 13 local U.S. markets with a high concentration of Hispanic adults. The results showed that over half (54%) of U.S. Hispanics are now online, compared with 69% of total U.S. adults. Among the younger age groups, 18-34, this figure rises to 60%.

• 42% of Hispanic internet users have downloaded digital media in the past 30 days.

• Music accounts for one-third of all digital downloads among Hispanic internet users, compared with 24% of all U.S. Internet users.

• Miami is the top Hispanic market for broadband penetration. More than three-quarters (76%) of Hispanic internet users in Miami have broadband in their home.

• 62% of Hispanic internet users made online purchases in the last 12 months, spending an average per purchase of $762.00 U.S. dollars.

 

Hispanics Branding Via  Latino SEO.com.

Local Sales Direct will design and implement your Hispanic  Website, Hispanic Media Campaign to reach National and/or Local Hispanics 

Take advantage of the great buying power that Hispanics have today.

Call today for a Free Consultation!

 

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