Hispanic Marketing

The population of Hispanics has now grown to 42 million. They represent $800 billion in annual spending and the most demanding consumer generation of adults 18-49.

A recent study conducted by Scarborough Research looked at downloading habits of Hispanic Internet users across 13 local U.S. markets. These markets represent a high concentration of Hispanic adults. The results showed over half (54%) of U.S. Hispanics are now online, compared with 69% of total U.S. adults. Among the younger age groups, 18-34, this figure rises to 60%.

• 42% of Hispanics Internet users have downloaded digital media in the past 30 days.

• Music accounts for one-third of all digital downloads among Hispanics Internet users,
compared with 24% of all U.S. Internet users.

• Miami is the top Hispanic market for broadband penetration. More than three-quarters
(76%) of Hispanic Internet users in Miami have broadband in their home.

• 62% of Hispanic Internet users purchased something online in the last 12 months,
spending on average around $762.

Local Sales direct, will design and implement your Hispanic Media Campaign to reach National or Local
Hispanics. Take advantage of the great buying power that Hispanics have today Call today for a free
consultation.